Hooligans Style | Little Creative Factory GAME ON SS22
Photo Campaign
CREATIVE DIRECTION CRISTINA FERNANDEZ @lcf_cristina
ART DIRECTION & STYLIST SYLVIA BONET @sylvia_bonet
PHOTOGRAPHY YOYE @yoye_photographer
GRAPHIC DESIGN PETIT COMITÉ @petitcomitestudi
HAIR ARTIST ALEXIS FERRER @alexisferrer01
MAKE UP MELANY VILÀ @mel.slowhair
MODEL ALEXA DYUCHKOVA @dyuchkovy
MODEL AGENCY LICHTKIND @agenturlichtkind
PROPS SOREN MANZONI @sorenmanzoni L’ARCA @larcabarcelona JUDITH CASASUS @judithcasasus
COPY VICKY COLLIER @lavana.wild
SPECIAL THANKS TO LUIS ORTEGA @louidebenito
Video Campaign
FILM & 3D CONCEPT CÉSAR URRUTIA @cesarurrutia__
CREATIVE DIRECTION CRISTINA FERNANDEZ @lcf_cristina
ART DIRECTION YOLANDA MARTIN @petitcomitestudi
STYLIST SYLVIA BONET @sylvia_bonet
GRAPHIC DESIGN PETIT COMITÉ @petitcomitestudi
HAIR ARTIST ALEXIS FERRER @alexisferrer01
MAKE UP MELANY VILÀ @mel.slowhair
MODEL ALEXA DYUCHKOVA @dyuchkovy
MODEL AGENCY LICHTKIND @agenturlichtkind
FILM ASSISTANT JULIETA BLANCO @julieta__________
ILLUSTRATIONS & PROPS SILVIA SAN MIQUEL @missblank_silvi
COPY VICKY COLLIER @lavana.wild
SPECIAL THANKS TO LUIS ORTEGA & MARÍA MONTANÉ & MARINA GRACE @louidebenito @mariamontane_ @marinagracee
“It’s not what you look at that matters, it’s what you see.” Henry David Thoreau.
Alex sits on the same train, looking at the same faces on the same journey, whizzing past the same places… when suddenly she spies a pair of glasses crafted out of cardboard. She puts them on. WOW! The world around her shifts into 3D neon colours as a new reality stands before her and the possibilities are endless! Alex spins around as flowers grow beneath her feet and each outfit carries her to a new virtual scenario. Bright balls of hope surround her, mannequins strut their stuff, a pool appears. Make a splash! The final level approaches, this is the countdown and anything goes. Play around with multiple outcomes and you will hit the jackpot. In the end the game is yours and. There are no rules. Alex can be whoever she dares to be. This, she thinks, is GAME ON.
Little Creative Factory’s SS22 collection is inspired by reality shifts and new perspectives. It is about the freedom to express yourself by mixing and matching styles inspired by the past present and future. Mod meets fairy meets arty. Clashing, voluminous pink and red dresses combine beautifully with smart tailored street coats. Hip Chelsea print tops give a retro twist to the futuristic bomber jacket in light silver fabric. Organic cotton T-shirt dresses with surprise layers of tulle contrast with clean cut Kawaii tunics and cotton bermudas. Mix it up to make a statement. There are no rules. You are the master of your own identity.
“There are things known and there are things unknown, and in between are the doors of perception.” Aldous Huxley.
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