no added sugar

 Hooligans’ Style | no added sugar

no added sugar’s newborn to 12 year collection, is known for its modern, witty pieces with stylish stripes, interesting patterns and beautiful detailing.
For SS16, no added sugar would like to transport you to Morocco, where intricate prints are inspired from Moroccan tiles, and bright, zingy stripes give the collection a modern twist. 
no added sugar have also worked exclusively with Marlon Richards, the son of a Rolling Stone, on an exciting SS16 collaboration. His ideas for his designs stem from an interest in the unknown and unknowable, and you will find playful prints illustrating UFO’s, jet black cats and freemasonry.
Here are our favorites from this collection:

Blink-Of-An-Eye-Scented_384 gigley-around-the-hammen_1018 going-overboard-bazaar-and-dixie-navy_708 In-Full-Bloom-Bazaar_1173_1304 Isabella-1_30 MARLON RICHARDS cat-encounter-silver-and-off-the-cuff-Navy_424 self-centred-around-the_352 Sweat-Going-Overboard-Bazaar_1275 T-way-to-go-and-Vardos_771

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