Hooligans’ Style | molo’s Outerwear Magazine Release
molo is launching a new, digital outerwear magazine that focuses on the brand’s Autumn/Winter 2015 collection. It’s a new vehicle to convey the technical properties of molo’s outerwear in an innovative, appealing way. It combines a visually dynamic presentation of the outerwear with in-depth interviews as well as additional editorial content that isn’t just about sales.
”Digital communication is an important part of molo’s marketing strategy, so with the help of our new, online magazine, we have re-thought and challenged traditional print catalogues. The result is a digital outerwear magazine that is not only editorial and visual but it’s also an interactive tool, which includes direct links to molo’s other platforms and channels,” explains Product & Marketing Director, Rikke Jepsen.
A magazine for customers- a tool for retailers
molo’s vast outerwear programme is an important product group that includes garments and accessories with a lot of technical details. Customers demand a higher degree of functional performance from this group compared to other garment groups, so there is a greater need to be able to explain to customers the exact properties of each garment.
”It can be really difficult for customers to navigate the world of water column pressure, breathability, taped seams, fit and the variations in the different reflectors available in the market; that’s why molo has gathered all the relevant information in one place in order to make it easier and more fun for the customer to understand molo’s outerwear,” says Rikke Jepsen.
The magazine is a source of inspiration, showcasing the season’s must-have jackets, colours and accessories with direct links to the products in molo’s brand shop. The magazine is also an invitation to take a sneak peak behind the scenes to see how molo creates technical, top quality outerwear.
The magazine isn’t just for customers; it is also a go-to tool for retailers where they can get inspired and educated about selling the outerwear collections to their own customers. Retailers can, for example, work directly with product links in the magazine so they guide customer traffic into their respective webshops or brand sites, which can also potentially boost sales for the retailer.
No PFC or harmful chemicals
This season, all molo’s technical outerwear with water resistant surfaces, including lovely ski jackets, snowsuits in 17 different colours as well as a wealth of accessories will now be without PFC (PFOS, PFOA). molo uses non-flourochemical alternatives, since we do not tolerate any harmful chemicals in our products.
Find the outerwear magazine here: molo.to/ow15-magazine-fb