Photography: Erika Verginelli assisted by Patricia Corvo| Art Direction: Natasscha Girelli | Styling: Jill Rothstein assisted by Kelly Callahan | Hair and makeup: Susan Donoghue | Models: Marina Ansaldo and Tallia Burk New York Models
Momentum is an editorial in our June issue shot by Erika Verginelli. We wanted to create a story that was a moment in time in the 70’s. Five months in the making, this story was pulled together from three countries, Erika in Brazil, Natasscha in Denmark and Marina in the US.
The story is about two sisters in a time before the wave of technology hit. Just living in the moment, not distracted by the modern technology we have today. We wanted to capture the actions in the moment and we did just that.
Below is an interview with Erika Verginelli and Marina Ansaldo
- Tell us about the story.
Erika: We started dreaming about it in December last year. Marina told me she always wanted to be part of an editorial kinda mom and daughter and she loves the 70’s vibe. So we started talking about shooting this in NY. I also loved her idea, I particularly always wanted to shoot a mom+daughter story too. At the end, because Marina looks so young, we did a sisterhood story.
- What was the inspiration behind this editorial?
Erika: After Marina told me about the 70’s idea, I started thinking how we could make it unique and different from everything else. Since the 70’s is very popular in the fashion industry when it comes to styling, I didn’t want to be just another one. The theme of this issue was my starting point. I wanted every scene to be a real moment happening, like when you pause movies and you see only the frame of “the” action. Marina and Natasscha loved the idea and we developed it all after this.
Marina: I’ve always been entranced by retro clothing from the 60’s and 70’s, so I was excited to bring that vibe into this editorial. It was so amazing to be in the shoot and be a part of the planning. I’ve seen editorials before that have the mother/daughter dynamic and I really love the family element of it and we sort of just mixed it with our theme to create a fun story that was caught in the moment.
- How did you all work together and plan to pull this off from three different countries?
Erika: Today it’s so easy to do. We had a few google talk meeting the 3 of us, but Marina and I spoke quite a lot over whats app and facetime for the past 5 months. In the last month before the editorial I think I spoke more with her than with my entire family who lives in Rio de Janeiro.
Marina: Hah! It’s true, we talked so much leading up to the shoot and there were countless nights we stayed up until 3-4am just chatting about ideas- creative people wake up late and stay up late!
- What was the hardest part? What was the easiest part?
Erika: The hardest part was getting a location. We found a perfect airbnb vintage house but they did not rent for photoshoots. Marina then went on an endless hunt for locations and props and we managed to shoot the perfect story for us. It was also so hard to pick the images because I love so many. The easiest part was to cast the kid’s model. Marina introduced me to Tallia and said how she loved her and always wanted her in Hooligans. We were all in love instantly and even more after the shoot. She’s a real treat, so much fun and sweet.
Marina: Hands down hardest part was finding a 70s house. I spent weeks and asked everyone I knew to ask their grandmothers if we could use their house, haha! The easiest, would probably be working with everyone on the team- we all worked together so nicely and had the best time. I didn’t want the day to end!
- What was your favorite part of the shoot?
Erika: Seeing our story come to life after 5 months of planning. It was the coldest day in NY that week and the only day we had to shoot. To work with the lack of natural light was a challenge but I really love the way it turned out. My other favorite part was to photograph Tallia. She is amazing, so professional, a real mini über model. Working with stylist Jill Rothstein was also so cool, since we follow each other on Instagram for quite a while. And another great surprise was to work with H&M Susan Donoghue. The beauty was a tough one because we wanted them with bangs (fake). We ended up having it just on Tallia and it was amazing. Since she is quite a well known face in the industry having shot for brands like Ralph Lauren, Zara Kids, etc it was cool to have her with a different look than people are used to seeing her. And being able to shoot and spend some time with Marina was a blast. Having Patricia, my long time photography assistant come all the way from Brazil with me was also a favorite part. So many favorite parts! Ha!
Marina: It was so cold that day- but I was having so much fun I didn’t even notice. My favorite part was that we got to use my dog McKenzi. She was so funny and it was so hard to get her to focus, but I think we pulled it off. She holds such a special place in my heart, that I actually cried when Erika sent me the photos that she was in. Working with Tallia was so special too. She is such a hilarious little being, we both did not want to leave each other at the end of the day. I also loved meeting everyone from the team and really getting to know Erika through the process too!!
- How do you feel about social media?
Erika: Today I have a love and hate relationship with social media especially Instagram. I used to love it more when we could just post anything and not worry about the timeline too much. Do we post 3 images of the same job/editorial in the same line? Do the colors match? Should we post 10 images all together in the same post or only one? Should I just do a story of it and put in highlights in my profile? It drives me crazy! And for sure after ig ended the chronological order of posts, like everyone else, it disappointed me. Not as fun as it used to be. But still a great platform to connect with people around the world. The best part of social media for sure.
Marina: The world is engulfed in social media right now. If you’re not in it and you’re in this industry, you’re missing out big time. Social media, especially Instagram connects you with people from across the world and lets you display yourself through an online portfolio that is easily accessible to companies, brands etc. Erika and I would have never met if it weren’t for social media.
We asked everyone on the team: What does living in the moment mean to you?
Erika: Putting my kids to bed, lots of hugs and kisses, having that 15 min conversation about their day at school, our family and plans for the future really gives me the feeling of living the moment to its full.
Marina: Don’t dwell on the past and don’t worry about the future. You can’t change either of them. Just live in the moment and enjoy what you have in front of you because it can all change in a second.
Living life in the moment to me is waking up at Mount Nelson as I did this morning. The first thing that came to my mind was the chat I had with my son Philip on the phone last night. He is busy living his life in the moment in Copenhagen. He is the best. I am so proud of him. Snooze. Snooze. Snooze. My alarm clock. I am in Cape Town. Art directing a kids fashion photoshoot. It´s early morning, still dark. We are going to work and heading towards today’s location driving along the sea side. The sun rises from behind the silhouettes of the Hottentots Holland mountains. A golden light from above. It´s a sight for the gods. I’m sitting at the passengers front seat in the minibus loaded with an amazing creative team, a top notch production and a hot and creamy fresh made keto coffee in my good, old bamboo thermo cup in my hand, I have a happy smiling face and I can only look forward to what today brings. Let’s go to work!
Jill: For me, living in the moment allows me to be my most creative. When I’m present, I feel like my most authentic self. Having no pressure or worries frees me up to be super artistic and to think outside the box. Living in the moment let’s my imagination fly!
Susan: For me, living in the moment means feeling free to experience joy, and those unpredictable moments in life. It is about letting go of worries, and of the high expectations that I set for myself. Living in the moment allows me to laugh at silly things, and connect with people. As an artist, it means being creative without judging or holding myself back. I am living in the moment when I can express myself creatively and be true to my artistic vision.
Tallia: Being in the moment for me is, only thinking of one thing… happiness and nothing else.