Thread Vibez is a cool new tee shirt line designed for trendy kids. We got a chance to talk with the owners about the brand. Lets get to know Thread Vibez!
Hey guys! Tell us a little bit about how the Thread Vibez process works?
We meet with a kid focus group and brainstorm clever/fun ideas that our youth are saying and vote on a catchy, “now” phrase that they’d all like to see on a T-shirt. Their idea is then submitted to the art department of the company who makes our T-shirts and they create several different design options for the kids to vote on. Once the final design is decided upon, we send it to production at the beginning of each month with the goal of shipping shirts to members by the 20th of each month. Upon receiving their shirts, members are encouraged to go to our Instagram feed or YouTube channel and view videos from their peers explaining the meaning behind each shirt. When people become members, they get a FREE Thread Vibez logo T-shirt as soon as they sign up for membership. Their actual membership starts the following month and so they will receive their first shirt then. Customers have the option of choosing a 3-month, 6-month or 12-month subscription.
How was the brand created?
The logo was created by meeting with the art director for the production company we are partnered with, explaining our demo of kids 18 or younger…wanting something edgy, hip and gender neutral. They put some designs to paper, we presented them to our kid focus group and they unanimously chose our Thread Vibez logo. The brand started out as having a desire to put our love of fashion to good use. T-shirts are fun because everyone loves wearing a soft, comfy t-shirt with a clever message or cool design. It dawned on us at our first meeting to focus on kids because they are always changing sizes so the membership might be more sustainable. We want to empower kids by giving them a visual voice and welcome them to influence and decide on all of our designs. Letting them have a seat at the table gives them a chance to be heard and feel valued.
What do you want your brand to say about you?
Our brand celebrates youth of all shapes, sizes, genders, and ages. We are fashion forward, socially conscience, playful, edgy and accepting of each other. Fashion should be representative of different perspectives; therefore, fundamentally, it’s our responsibility to showcase the beauty in diversity. Our platform promotes open-mindedness and acceptance among peers of all ages. Together, with our youth, we can work to improve the world. The guiding principle for our company is: Thread Vibez- the social movement: your voice, your vibe.
We saw on your Instagram that kids can submit creative designs to go on the tee shirts. How can they submit?
Kids can create designs by clicking a link on our website on the home page, or emailing us directly at firstname.lastname@example.org.
What can we expect to see in the future? Maybe other accessories or full outfits?
In the future, we anticipate expanding to sweatshirts, long-sleeve t-shirts, crop t-shirts, tanks, sweatpants, hats, and beanies. Once we get to a certain level of distribution we will be giving 5% of our proceeds to mental illness organizations.
Where can we buy these awesome tees?
You can buy our t-shirt’s on threadvibez.com! 🙂
Thread Vibez Instagram: @threadvibez
Thread Vibez Facebook: Thread Vibez